To catch the “Green is the New Black” trend, Dove Hong Kong issued post on Facebook 2 weeks ago to kick-off it’s “Re/Up Cycle Game”. In large font, it read “step 123 saving planet earth” and “Let’s recycle and reuse”, and below that in small font “plastic containers of all personal care products sold by Unilever Hong Kong are recyclable.” Saving planet earth??! That’s audacious, even … Continue reading Greenwash Stunt Flops – A PR Case Study
A few weeks ago I was invited by the host of the RTHK radio program 《1 2 3 show》 to share my experience founding Water for Free. I specifically spoke about the fact that for over 4 years, Water for Free has been publicly demanding that MTR install water dispensers at each station, as this is obviously an essential part of fulfilling their CSR obligations. Yet … Continue reading Rules of the Green Game
“….A large centrepiece comprising plastic flotsam collected from the beach cleaning operations in the North Sea, Hawaii, the Baltic Sea and the rest of the world is displayed with the aim of arousing public awareness of plastic waste. …..Through the exhibition, visitors can gain an in-depth understanding of the chemical composition, classification and recycling processes of different plastic materials, and also learn about the harmful … Continue reading Is the Science Museum Out to Sea?